DIGITAL INSTRUMENTS AND MARKETING STRATEGIES FOR MARKET LEADERS

We conduct a full-fledged product research at all stages: strategy development, marketing, design, advertising launch – no process is complete without an immersion in data.

Only after an in-depth study of the market, direct and indirect competitors, target audience and web analytics data, we proceed to product development: we begin to think like users from each segment, taking into account all possible scenarios of behavior. By studying the pain points and objections of the audience, we work out how to overcome them with the usefulness of the product at the prototype stage.

We study your business, consistently "cut" each business process through which a lead passes, analyze the user experience and all possible touch points.

This :{ meticulous aka data-driven }: approach helps us:
- develop a profitable marketing strategy in view of LTV / build communications with users
- clearly agree on KPIs at each stage / if necessary, adjust them.

1) We research, 2) design / create and 3) test – only in such a representation each symbol works on conversion. Each process in the product development corresponds to the overall logic, strategy and data obtained as a result of the pre-project analytical study.

We fill every word with value, clean the text from advertising noise and clichés, give users specificity and real benefits.

We make designs that are well-thought-out. Not just aesthetic, non-toxic and lightweight, but also functional: with a user-friendly interface, where UX is simplified to the essence for which a potential customer comes.

With the help of design, we lead users, direct their attention to important meanings and guide them through the sales funnel.

And furthermore, we think over both UX and UI of each product for desktop and mobile versions. It is important for us that the design is equally good and usable on all devices.

We develop products of any level of design and programming: sites/applications/services with complex interfaces and high loads. All work is done in-house, so we accept digital challenges of any scale.

At the final stage of development, we perform accurate, valid coding of the product and conduct complex QA testing before launching it.

We work with different CMS, as well as develop them independently – including CRM. We integrate products with any solutions on the market: clean / complex, open / closed code. We have excellent knowledge of Apple and Android guidelines, so when creating applications, we pass moderation in the Appstore and Google Play without any problems.

Our PPC, targeted advertising and SEO specialists calculate the advertising budget based on the cost of goods or services of the business. At the same time, when creating an advertising campaign, they determine the maximum CPC, CPL and other key metrics.

We do not play with budgets, but build a profitable advertising strategy: from determining the right advertising platform to working according to CPA model – payment only for targeted actions.

We work with precise KPIs and a detailed media plan to attract traffic, so all the nuances and features of product promotion are discussed in advance. We focus on achieving (and increasing) ROI.

All advertising is based on metrics tracking, user flow and flexible optimization. We attach sensors to each process and stage in the funnel that may affect the achievement of KPI. What matters to us is not superficial indicators, but the real results of user behavior when interacting with conversion elements and how much each click brings in money.

When measuring and analyzing your campaign performance, we study more than 200 indicators. When business metrics deviate, we immediately dive into analytics and optimization.

When creating a digital product, we place great emphasis on process automation so that the client's resources are used profitably.

We automate sales funnels, registrations and mailings. In auto funnels, we think over every touch with users: general logic, options for interaction scenarios, marketing texts and design with meaning.

We create chatbots for businesses in social media and messengers to stimulate sales growth.

The client works with one specialist from the beginning to the end of development.

Our goal is the full-fledged development and marketing support of the project, so we carefully study all business processes, form KPIs and accompany the product for years, test various hypotheses and approaches, monitor and optimize the key business indicators.

A well-built project management system based on our own tools and methodology for checking product quality helps us with this. We clearly understand that every hour of downtime or inefficient resource allocation is a loss in finances and the company's reputation.